World No Tobacco Day
31 May 2026
Fight back against the tobacco and nicotine industry.
Expose their addiction strategies.
Promote stronger policy action.
Empower youth and the public.
World No Tobacco Day is marked annually on 31 May – bringing together governments, health organizations, civil society and youth from around the world to raise awareness of the threats of tobacco use and the tactics used by the tobacco and nicotine industry to engineer addiction.
Countering the nicotine and tobacco addiction
Building on the momentum of WNTD 2025, this year’s campaign reaffirms WHO’s commitment to exposing the evolving strategies of the tobacco and nicotine industry and to advancing policies that protect young people and communities from addiction.
4 million adolescents aged 13–15 use tobacco products. Girls in the European Region now have the world’s highest tobacco use rates in their age group.
E-cigarette use among young people in our Region is the highest in the world, affecting about 4.2 million adolescents aged 13-15.
In many countries, adolescents use e-cigarettes far more than adults, showing these products are not helping people quit, but hooking young users.
Tobacco and nicotine products are engineered to look harmless.
In fact, nicotine's addictive potential is comparable to those of opioids like heroin, but disguised in sweet flavours.
The flavours lure you in.
The addiction keeps you stuck.
DON'T TAKE THE BAIT
#TOBACCOEXPOSED
Here's what policymakers can do:
Infographics
News
Publications
Two decades of the implementation of the WHO Framework Convention on Tobacco Control in the European...
This report marks twenty years since the European Union (EU) signed the WHO Framework Convention on Tobacco Control (WHO FCTC) and reflects on the EU’s...
This document is the third in a series of revised and updated arguments under the playbook umbrella.
Avoidable mortality, risk factors and policies for tackling noncommunicable diseases – leveraging data...
Noncommunicable diseases (NCDs), such as cardiovascular diseases, cancers, diabetes and chronic respiratory diseases, remain the leading cause...
Tobacco Control Playbook: comprehensive smoke-free legislation: an essential component of tobacco control...
This document is the second in a series of revised and updated arguments under the playbook umbrella.
MPOWER fact sheets
Documents
The GYTS, a component of the Global Tobacco Surveillance System (GTSS), is a standardized, school-based survey used worldwide to systematically monitor...
NCD quick buys - 25 interventions delivering public health impact in five years or less
The clock is ticking. With just five years left to achieve 2030 Sustainable Development Goal (SDG) 3.4 of reducing premature deaths from noncommunicable...
